The Vaping Products Duty (VPD) has now come into effect, which means we’re going to start seeing price increases on many of our everyday vaping essentials when the existing transitional stock sells out.
The new vape tax applies to all e-liquid containing products manufactured after 1st October 2026, including both 10ml and shortfill e-liquids, along with nic shots, prefilled pods, big puff refills and prefilled vape kits that include a pod. That means now is the time to stock up on all of your favourite e-liquids or prefilled pods produced before that date to take advantage of the remaining stock which is not subject to the vape tax. So, lets take an updated look at what this new vape tax will mean for vapers and how we can legally beat the vape tax.
How much more will it cost to vape?
The vape tax imposes a price increase of £2.64 including VAT per 10ml of e-liquid regardless of nicotine content, meaning that some products are going to see quite a steep increase compared to others.
For example, the average 10ml nic salt e-liquid would usually cost £3.99, so with the new vape tax plus VAT they are expected to cost upwards of £6.63 once duty-stamped stock starts entering circulation. However, a 100ml shortfill contains 10 times as much e-liquid and will therefore be subject to an additional cost of £22 just from the vape tax. Add in VAT and the average price of a 100ml shortfill is set to rise from £12.99 to at least £39.39.
An important thing to remember is that not all products will increase in price immediately, as there is a 6-month grace period for retailers to sell stock produced before the VPD. This is because any e-liquid containing vaping products manufactured or imported from 1st of October will need to be sealed with a duty stamp, demonstrating that the VPD has been applied to that product. However, products manufactured or imported before 1st of October will not have the stamp, so it will not actually be illegal for these existing products to be sold until 1st April 2027.
Because of this, we will see prices increase gradually as new, duty-stamped stock enters circulation and unstamped stock sells out. This means it is hard to anticipate exactly when you may see the price of your favourite products increase, which is why many vapers are building up their supply of their favourites while stock not subject to the duty is available.
Another factor to consider is that the prices in the table above represent the minimum expected price for each product. The new Vaping Products Duty represents one part of the overall cost of a product, but there are other factors at play which affect the final cost. The introduction of the new duty and the duty-stamp system is a significant change for the entire UK vaping industry, affecting manufacturers, suppliers and retailers.
Will all vapes increase in price?
No, the vape tax only applies to products that contain e-liquid, so the price of products that are not sold with e-liquid are expected to say the same. This includes refillable vape kits, replacement coils and refillable pods, accessories like replacement glass and tanks, batteries and chargers.
If you are planning on stocking up before the prices increase, this can help you to plan which products you need to stock up on and which you can continue to buy at your usual frequency.
The top tips to beat the vape tax
.1. Don’t panic!
Although it is an unfortunate reality that vaping is going to cost more, there is still plenty of time to get ahead of the vape tax. With a little planning most vapers can use the 6-month grace period to stock up on their favourites at the lower price.
.2. Understand your vaping habits
Taking a minute to think about your vaping habits can not only help you understand your own usage but also help you plan your budget going forward. How long does a bottle of e-liquid or prefilled pod usually last you? How often do you repurchase, and could you change your purchasing habits to save money?
.3. Remember that not all vaping products will be affected
While it can be tempting to panic buy everything you need to keep you stocked up, a more strategic approach is definitely better. While picking up some extra e-liquid or an extra pack of prefilled pods with each purchase is definitely a good idea, products like refillable vape kits, coils, and refillable pods are not going to increase in price. So, it is better to buy these at your usual rate of purchase, or even to consider how you could use them more effectively to save money.
.4. Stock up where you can
E-liquids have a lengthy best before date, usually a year or two after the manufacturing date, so stocking up on your favourite e-liquids or prefilled pod packs is something we strongly suggest. This is particularly the case if you usually use shortfill e-liquids, as the significant price increase may see the availability of shortfills drop once existing pre-duty stock sells out.
.5. Utilise bulk buy and multibuy offers
Most e-liquids and prefilled pod packs produced before October 1st are still available on some kind of offer, whether that is a mix and match multibuy or in a bulk buy pack. Not only do these offers make it easy to stock up but they also save you money compared to buying the items individually. Where your budget allows, picking up an extra multibuy offer to store away is the best way to save money in the long run.
The best ways to stock up
As we’ve said, the best way to stock up on e-liquid products is to take advantage of the many offers available to help you save money. The main things to think about when choosing the best deals for you are your budget, and whether you have a favourite flavour you want to stock up on.
If you usually stick to just one or two flavours then a bulk buy pack is the most cost effective way to build up your supply and legally avoid having to pay the vape tax for a while.
What will Avomi vapes cost with vape tax?
After vape tax Avomi CLIQ pod vape kits are expected to be available from £12.49, while the Avomi PRO pod vape kits are expected to rise to at least £5.99. Replacement Avomi CLIQ pod & refill packs will cost upwards of £8.49 each and Avomi PRO pod twinpacks will likely rise to a minimum of £7.49.
What will DOJO vapes cost with vape tax?
Following the vape tax DOJO Blast 30K Pro pod vape kits are expected to cost at least £18.49, DOJO Blast 10K pod vape kits a minimum of £10.49, and DOJO Blast 2000 Go pod vape kits from £6.49. Replacement DOJO Blast 10K pod & refill packs will likely be available from £7.99 and replacement DOJO Blast 2000 Go pod packs from £5.49. DOJOLIQ vape juice will likely cost at least £6.99 per bottle outside of any deals.
If you are using a DOJO vape kit and want to stock up on the replacement pod packs before the price increase, pick up the DOJO Blast 10K vape pods on a 3 for £12 multibuy deal or our bulk buy DOJO Blast 10K pod & refill 5 pack for just £19.99.
What will Double Brew cost with vape tax?
Once duty-stamped Double Brew 10ml nic salts enter circulation they are expected to rise to at least £6.99 per bottle, with the Double Brew 100ml shortfills rising to an eyewatering £39.49 per bottle at minimum.
What will Elf Bar vapes cost with vape tax?
The Elf Bar JoinOne15 Classic pod vape kit is due to rise to at least £16.49, the Elf Bar Plus 12 pod vape kit to at least £12.99, and the Elf Bar 600 and ELFA PRO pod kits both to a minimum of £5.99. Replacement JoinOne Classic pod packs will be available from £11.49 each, Plus pod packs from £8.99, Elf Bar 600 pod packs from £6.49, and ELFA PRO pod packs from £7.49. ELFLIQ 10ml vape juices are expected to rise to at least £6.99 per bottle.
What will Lost Mary vapes cost with vape tax?
Following the introduction of the vape tax, the Lost Mary Nera 30K Fullview kit will likely be available from £21.49, the Lost Mary BM6000 kit to £15.49, and the Lost Mary BM600 kit from £5.99. Replacement Lost Mary Nera 15K pods are expected to be available from £11.49 per pack, BM6000 pod packs from £10.49, and BM600 pod packs from £6.49. Lost Mary Nic Salts will likely increase to at least £6.99 per bottle.
What will Ohm Brew cost with vape tax?
Once duty-stamped Ohm Brew 50/50 nic salts come into circulation they are expected to cost at least £6.99 per bottle, with the Badass Blends & Baltic Blends 50ml shortfills available from £22.49, and the Badass XL 100ml shortfills from £39.99.
What will Riot vape juice cost with vape tax?
Both the Riot BAR EDTN and Riot X e-liquid ranges are expected to increase to at least £6.99 per bottle following the vape ban. However, you can stock up now with Riot BAR EDTN currently on a 4 for £10 deal or available in a box of 10 for £24.99, and Riot X e-liquids available on a 5 for £10 deal or in a box of 10 for only £19.99. All of our Riot vape juice is still available at a low price and do not yet have any additional vape tax.
What will SKE vapes cost with vape tax?
Bboth the SKE Crystal Bar and SKE 600 Pro pod vape kits are expected to rise to at least £5.99, while the SKE Bar 15K pod kit is expected to be available from £13.49. The SKE Crystal Bar replacement pods will likely be available from £3.99 per pack, the SKE Crystal 600 Pro pods from £6.49 per pack, and the SKE Bar 15K pod & refills from £11.49 per pack. The SKE Crystal Original Salts e-liquids will likely be priced upwards of £6.99 per bottle.
What will Vampire Vape cost with vape tax?
Both Vampire Vape freebase and Vampire Vape Max e-liquids will increase to at least £6.99 per bottle. Stock up on your favourites now in with the Vampire Vape freebase range available on 4 for £10 or in a box of 20 for £49.99, or Vampire Vape Max currently on a 5 for £10 deal or in a box of 10 for just £19.99. You still have time to stock up on Vampire Vape e-liquids at the lower price while pre-duty stock lasts.
What will Vuse vapes cost with vape tax?
The Vuse Reload Pen kit and Vuse Reload Box kit are both expected to increase to at least £6.99 following the introduction of the vape tax. The original Vuse pods will likely increase to a minimum of £8.49 per pack, with Vuse Ultra pods increasing to at least £9.49 per pack.
Will vaping still be cheaper than smoking?
While the vape tax is going to close the gap a little, the cost of tobacco is due to rise in line with the VPD, so rest assured that vaping will still be a more cost-effective alternative to smoking. The aim of the vape tax is to make vaping less appealing and affordable for young people as a way to tackle underage vaping, but to ensure it is still an accessible alternative for adult smokers and current vapers. The price of a pack of cigarettes is constantly rising, but that is not expected to be the case with vaping.
At the end of the day the vape tax is going to have an effect on all vapers, which is why now is the time to start preparing to lessen the blow. Taking the time to consider your vaping habits & budget and stocking up on products you know are going to be affected are the best ways to help ease the transition and save money in the long run.