For many, the journey to move away from smoking can be challenging, and vaping can be a useful tool in helping with this transition. In this article, we will look at the ways that e-liquid flavours might play a role in the transition from smoking to vaping, according to recent research.
Understand everything you need to know about the potential benefits of e-liquid flavours when it comes to switching from smoking in our handy guide.
Understanding the appeal
The act of vaping can help replace the sensory elements of smoking, from inhaling to having something to hold and the hand to mouth action, while nicotine-containing e-liquids can help satisfy nicotine cravings. The diverse range of flavours on offer to vapers can also offer a satisfying alternative to traditional cigarettes.
What’s more, the flavour of e-liquid can make the transition from smoking to vaping more enjoyable and lessen feelings of deprivation. Finding a flavour that is enjoyable can make you more likely to pick up your vape than to return to smoking. Many people will find that they don’t smoke cigarettes for the flavour (although some people do like the taste of tobacco), and that they enjoy alternative flavours like fruits and menthols more.
The study suggestion: flavour variety when making the switch
In recent clinical trials, researchers found that the availability of commonly preferred flavours increased smoking reduction. Likewise, the availability of a wide choice of flavours can help prevent flavour fatigue. The study, Reduced Nicotine Cigarettes and E-Cigarettes in High-Risk Populations, indicated that access to a wide range of flavours may improve the likelihood of successfully switching.
“Findings of this study indicate that access to e-cigarettes in commonly preferred flavours has the potential to enhance the effect of a nicotine-reduction policy on cigarette smoking in populations with psychiatric conditions or lower education level who are at greatest risk for smoking and associated harm.”
Reduced Nicotine Cigarettes and E-Cigarettes in High-Risk Populations
Staying switched: how flavour might help prevent relapse
Continued and easy access to a wide variety of different flavours could help former smokers stay away from cigarettes. A choice of flavours can contribute to an ongoing and variable alternative that might reduce the likelihood of returning to smoking, while satisfying flavours can help individuals stay away from cigarettes in the long-term.
In 2024, we surveyed our customers to help us determine and demonstrate the important role that vape flavours play in helping with smoking cessation. We found that 82.6% of vapers prefer to use flavours like fruits, desserts, sweets, and beverages, rather than more traditional alternatives like tobacco (7.7%) and menthol (9.6%). We also discovered that 71% of people over the age of 45 use fruit and dessert flavours when vaping.
Navigating e-liquid flavour choices for a smoother transition
The world of e-liquid flavour options is vast, but with the right approach it can be easy to navigate. Learn more about the various steps that will help you create a personalised and strategic way to use e-liquid flavours to enhance your vaping experience and benefit your transition.
Gradual adaptation and customisation
Smokers who are first making the switch to vaping may want to choose a stronger flavour, as their taste buds may still be damaged from smoking. Until their taste buds start to recover, this damage can make flavours seem more muted, so menthols or double concentrate e-liquids like Double Brew Originals can be a good option to consider.
Ex-smokers may also prefer starting out with tobacco flavoured e-liquids to help mimic the experience of smoking. You may find that this is a familiar jumping off point but as you transition away from cigarettes, it can be great to experiment and find out if there are other flavours that you prefer.
Important considerations and responsible vaping
Vaping can be a good tool for helping people switch from smoking – and finding the most suitable e-liquid flavours can help with that. However, it is also very important to follow responsible vaping practices, to only buy vaping products from reputable sellers, and to get help and support when you need it.
Realistic expectations and quality assurance
Moving away from smoking is a personal and often challenging journey and while vaping can be a useful tool, it is not a miraculous cure. Success rates vary and other factors, such as willpower and robust support systems, are also crucial when it comes to switching from cigarettes for good.
That said, making use of smoking alternatives like vaping can be very helpful. E-cigarettes with nicotine have been found to be more effective than other nicotine replacement therapies, such as patches or gum. What’s more, recent research found that those offered a vape were 76% more likely to succeed in switching from smoking.
Professional guidance and informed choices
If you find it difficult to stop smoking, getting in touch with a healthcare professional or local stop smoking service could be beneficial. Tapping into the available support could make it easier for you to stay away from cigarettes and recent research from London South Bank University (LSBU) found that smokers who received advice on vape flavour options, alongside supportive messages, were significantly more likely to move away from smoking.
If you are looking for advice, you could visit your local store for tailored advice to find what best suits your personal taste.
Overall, harnessing a variety of e-liquid flavours and choosing ones that align with your personal preferences could be a valuable tool in your smoking transition strategy.
Experiment with different flavour options, be open to seeking outside support if you need it and always seek out reputable vendors. Ready to start your journey? Explore the huge range of e-liquids and prefilled pod kits available now.