On the 1st October this year a new Vaping Products Duty will be coming into effect, which means we’re going to be seeing a price increase on many of our everyday vaping essentials.
The new vape tax will be introduced to all e-liquid containing products, including both 10ml and shortfill e-liquids, along with nic shots, prefilled pods, big puff refills and prefilled vape kits that include a pod. That means now is the time to stock up on all of your favourite e-liquids or prefilled pods at the lower price to prepare before the increase comes into play. So, lets take a look at what this will mean for vapers and how we can get ahead of the vape tax.
How much more will it cost to vape?
The vape tax will impose a price increase of £2.64 including VAT per 10ml of e-liquid regardless of nicotine content, meaning that some products are going to see quite a steep increase compared to others.
For example, the average 10ml nic salt e-liquid costs £3.99, so with the new vape tax plus VAT they are expected to cost upwards of £6.63 after October. However, a 100ml shortfill contains 10 times as much e-liquid and will therefore be subject to an additional cost of £22 just from the vape tax. Add in VAT and the average price of a 100ml shortfill is set to rise from £12.99 to at least £39.39.

One thing to note is that we may not see all products increase in price immediately from the 1st of October, as there is a 6-month grace period for retailers to sell unstamped stock.
This is because any e-liquid containing vaping products manufactured or imported from 1st of October will need to be sealed with a duty stamp, demonstrating that the vaping products duty has been applied to that product. However, products manufactured or imported before 1st of October will not have the stamp, so it will not actually be illegal for unstamped products to be sold until 1st April 2027.
Because of this, retailers may make the choice to increase prices gradually as new, stamped stock enters circulation. This means it is hard to anticipate exactly when you may see the price of your favourite products increase, which is why many vapers are using the time before the 1st of October to build up their supply of their favourites before the price increase comes into play.
Another factor to consider is that the prices in the table above represent the minimum expected price for each product. In reality the cost of applying the duty stamps, lower volumes of available stock, and more restricted cashflow for manufacturers will likely result in an additional cost to customers.
Our top tips to beat the vape tax
.1. Don’t panic!
Although it is an unfortunate reality that vaping is going to cost more, there is still plenty of time to get ahead of the vape tax. With a little planning most vapers can use the time ahead of the October 1st to stock up on their favourites at the lower, pre-tax price.
.2. Understand your vaping habits
Taking a minute to think about your vaping habits can not only help you understand your own usage but also help you plan your budget for after the vape tax. How long does a bottle of e-liquid or prefilled pod usually last you? How often do you repurchase, and could you change your purchasing habits to save money?
.3. Remember that not all vaping products will be affected
While it can be tempting to panic buy everything you need to keep you stocked up, a more strategic approach is definitely better. While picking up some extra e-liquid or an extra pack of prefilled pods with each purchase is definitely a good idea, products like refillable vape kits, coils, and refillable pods are not going to increase in price. So, it is better to buy these at your usual rate of purchase, or even to consider how you could use them more effectively to save money.
.4. Stock up where you can
E-liquids have a lengthy best before date, usually a year or two after the manufacturing date, so stocking up on your favourite e-liquids or prefilled pod packs is something we strongly suggest. This is particularly the case if you usually use shortfill e-liquids, as the significant price increase may see the availability of shortfills drop once the vape tax is in place.
.5. Utilise bulk buy and multibuy offers
Most e-liquids and prefilled pod packs are available on some kind of offer, whether that is a mix and match multibuy or in a bulk buy pack. Not only do these offers make it easy to stock up but they also save you money compared to buying the items individually. Where your budget allows, picking up an extra multibuy offer to store away is the best way to save money in the long run.
The best ways to stock up
As we’ve said, the best way to stock up on e-liquid products ahead of the vape tax is to take advantage of the many offers available to help you save money. The main things to think about when choosing the best deals for you are your budget, and whether you have a favourite flavour you want to stock up on.
If you usually stick to just one or two flavours then a bulk buy pack is the most cost effective way to build up your supply at the lower price.
If you prefer to switch up your flavour often and experiment with lots of different tastes, a mix & match multibuy deal.
If there isn’t currently room in your budget to bulk buy your favourites but you still want to be able to pick up a few extra bottles of e-liquid where you can, you might want to consider more budget-friendly e-liquid options.
What will Avomi vapes cost with vape tax?
After vape tax Avomi CLIQ pod vape kits are expected to cost around £12.49, with replacement Avomi CLIQ pod & refill packs potentially costing £8.49 each. We recommend stocking up before the vape tax is introduced。
What will Bar Juice cost with vape tax?
With vape tax Bar Juice 5000 nic salts will likely rise to £6.99 per bottle outside of any deals. Stock up now on all of your favourite Bar Juice flavours with our 4 for £10 multibuy deal.
What will DOJO vapes cost with vape tax?
Following the vape tax DOJO Blast 30K pod vape kits are expected to cost £18.49, DOJO Blast 10K pod vape kits around £10.49, and DOJO Blast 2000 Go pod vape kits around £6.49. Replacement DOJO Blast 10K pod & refill packs will likely rise to £7.99 and replacement DOJO Blast 2000 Go pod packs to £5.49. DOJOLIQ vape juice will likely cost £6.99 per bottle outside of any deals.
If you are using a DOJO vape kit and want to stock up on the replacement pod packs before the price increase, pick up the DOJO Blast 10K vape pods on a 3 for £12 multibuy deal or our bulk buy DOJO Blast 10K pod & refill 5 pack for just £19.99.
What will Double Brew cost with vape tax?
Following the introduction of the vape tax Double Brew 10ml nic salts are expected to rise to £6.99 per bottle, with the Double Brew 100ml shortfills rising to an eyewatering £39.49 per bottle.
What will Elf Bar vapes cost with vape tax?
The Elf Bar JoinOne15 Classic pod vape kit is due to rise to £16.49, the Elf Bar Plus 50 pod vape kit to around £20.99, and the Elf Bar 600 and ELFA PRO pod kits both to around £5.99. Replacement JoinOne Classic pod packs will cost about £11.49 each, Plus 50 pod packs around £8.99, Elf Bar 600 pod packs around £6.49, and ELFA PRO pod packs around £7.49. ELFLIQ 10ml vape juices are expected to rise to £6.99 per bottle.
We recommend stocking up on the Elf Bar prefilled pods you need now before the price increase.
Elf Bar refillable vape kits and replacement refillable pods will not be subject to the vape tax.
What will JUUL vapes cost with vape tax?
After the vape tax JUUL2 pods are expected to increase to £7.99 per pack.
What will Lost Mary vapes cost with vape tax?
Following the introduction of the vape tax, the Lost Mary Nera 30K Fullview kit will likely increase to £21.49, the Lost Mary BM6000 kit to £15.49, and the Lost Mary BM600 kit to £5.99. Replacement Lost Mary Nera 15K pods are expected to cost £11.49 per pack, BM6000 pod packs around £10.49, and BM600 pod packs around £6.49. Lost Mary Nic Salts will likely increase to £6.99 per bottle.
What will Ohm Brew cost with vape tax?
Once the vape tax comes into play Ohm Brew 50/50 nic salts are due to increase to £6.99 per bottle, the Badass Blends & Baltic Blends 50ml shortfills to £22.49, and the Badass XL 100ml shortfills to £39.99.
We highly recommend taking advantage of the opportunity to bulk buy Ohm Brew e-liquid ahead of the vape tax, especially if you usually use their shortfill options. The Ohm Brew 50/50 e-liquids are currently on a 4 for £10 deal or in a box of 10 for £24.99. The Badass Blends & Baltic blends 50ml shortfills are part of our 2 for £15 deal or available in an Ohm Brew shortfill bundle that includes two shortfills and two nic shots for £16.99.
What will Riot vape juice cost with vape tax?
Both the Riot BAR EDTN and Riot X e-liquid ranges are expected to increase to £6.99 per bottle following the vape ban. However, you can stock up now with Riot BAR EDTN currently on a 4 for £10 deal or available in a box of 10 for £24.99, and Riot X e-liquids available on a 5 for £10 deal or in a box of 10 for only £19.99.
What will SKE vapes cost with vape tax?
After the introduction of the vape tax, both the SKE Crystal Bar and SKE 600 Pro pod vape kits are expected to rise to £5.99, while the SKE Bar 15K pod kit is expected to be £13.49. The SKE Crystal Bar replacement pods will likely be priced at £3.99 per pack, the SKE Crystal 600 Pro pods at £6.49 per pack, and the SKE Bar 15K pod & refills at £11.49 per pack. The SKE Crystal Original Salts e-liquids will likely be priced at £6.99 per bottle.
What will Vampire Vape cost with vape tax?
After the vape tax introduction both Vampire Vape freebase and Vampire Vape Max e-liquids will increase to £6.99 per bottle. Stock up on your favourites now in with the Vampire Vape freebase range available on 4 for £10 or in a box of 20 for £49.99, or Vampire Vape Max currently on a 5 for £10 deal or in a box of 10 for just £19.99.
What will Vuse vapes cost with vape tax?
The Vuse Reload Pen kit and Vuse Reload Box kit are both expected to increase to £6.99 following the introduction of the vape tax. The original Vuse pods will likely increase to £8.49 per pack, with Vuse Ultra pods increasing to £9.49 per pack.
The price of the Vuse Ultra and Vuse Pro device kits is not expected to increase.
Will vaping still be cheaper than smoking?
While the vape tax is going to close the gap a little, rest assured that vaping will still be a more cost-effective alternative to smoking. The aim of the vape tax is to make vaping less appealing and affordable for young people as a way to tackle underage vaping, but to ensure it is still an accessible alternative for adult smokers and current vapers. The price of a pack of cigarettes is constantly rising, but that is not expected to be the case with vaping.
At the end of the day the vape tax is going to have an effect on all vapers, which is why now is the time to start preparing to lessen the blow. Taking the time to consider your vaping habits & budget and stocking up on products you know are going to be affected are the best ways to help ease the transition and save money in the long run.